Thanks to the effects of the cold I mentioned last week, my skin has been looking rougher than I've seen it in a long time recently, so you can only imagine my excitement when this little package turned up at Dollface Towers on Friday afternoon:

This is Lancome's new 'Genifique' – a "Youth Activating Concentrate" which has been created in conjunction with the hospital centre at Quebec's University of Laval. It won't be available to buy until this April, but Lancome have very kindly sent me some to try before then, and let me tell you, it couldn't have come at a better time.
So, what is it?
Genifique is basically a serum (although there will be an exfoliator available too when it launches). It comes in a pretty glass bottle, with a medicine dropper-like applicator which you use to collect the product and then apply it to your face.
The science bit:
Genifique is designed to stimulate the activity of the genes which help produce proteins. As we age, these slow down, meaning that less protein is releases, and we look older and wrinklier. Genifique aims to speed-up the process of protein production again, helping the skin look younger. It's suitable for all ages and all skin types, and is used as the first step in your skincare regime, before you apply moisturiser etc.
Lancome say the first results are visible within seven days. I've only been using it for two, so it's too early to say whether it'll do what it claims to, but it's a nice product to use. While the "dropper" is just a little bit on the fiddly side, the products itself is absorbed into the skin almost immediately: it's light and totally non-greasy, and makes a good base for other products.
This will cost $78 when it launches in April. Check back soon, though, to find out how I get on with it!



