There are so many products on the market at the moment that promise to give you naturally long, luscious lashes, and as tempting as that thought is, the one thing they all seem to have in common is the fact that they’re all really expensive, which makes me reluctant to splash out on them in case they don’t actually work.

Tarte, however, is a brand I’ve been impressed with in the past, so I’m a little more likely to hand over my hard-earned cash to them, than to than a brand I’ve never heard of. Their MultiplEYE Lash Enhancer is $65, but they DO make the claim that 100% of test subjects reported an increase in softness and length on their lashes, with 90% reporting an increase in thickness.

These results are achieved using ingredients like soy, cellulose and vitamin C. This makes me wonder again why, exactly, it needs to be so expensive, but if the results are as good as the brand suggests, I guess that’s my answer! If you’d like to try it out for yourself, you can buy it at Sephora.