Tag Archives: foundation of youth

I have to hand it to DuWop: they have some fabulous product names, don’t they? This foundation of theirs, for instance, is called Foundation of Youth, and that makes me want to run out and buy it RIGHT NOW. Must not allow my head to be turned by marketing, must not allow my head to be turned by marketing…

The product itself sounds pretty good too, it has to be said. As the name suggests, this aims to disguise some of the signs of ageing, mostly by using anti-oxidants to plump out fine lines. You’ll also notice that the tube comes with its own brush applicator, just like Yves Saint Laurent’s Radiant Touch. I loved the brush applicator on the YSL foundation at first, but after a couple of weeks of use, found myself going back to applying it with my fingers: it was just too tricky to get the right amount of product onto the brush, and I’d always end up with too much or too little, which makes me suspect a regular foundation brush is probably better for me than one that’s attached to the bottle. (Easier to clean, too.)

If you want to find out for yourself, though, this is $38 direct from DuWop.