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Tag Archives: real women
Bobbi Brown’s ‘Pretty Powerful’ campaign uses “real” women rather than models
The phrase “real women” is one that’s bandied about a lot at the moment in the world of fashion, with an increasing number of magazines choosing to use non-models for their shoots, in the belief that readers will find them easier to relate to.
Bobbi Brown has used a similar approach for her latest campaign, which is called “Pretty Powerful” and which also uses “real” women as opposed to professional models. Bobbi says:
“Pretty Powerful symbolizes my belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty: Pretty Powerful. After so many years of seeing similar ‘cookie-cutter’ beauty and fashion images in the media, I do hope that we will start to see a cultural shift towards a more realistic potential for all women.”
I will admit to having some issues with the phrase “real women” as it’s currently used in fashion magazines, where “real” is often just synonymous with “curvy”, and fails to acknowledge that women come in ALL shapes and sizes, but I do love the idea expressed here that we can ALL feel beautiful, and find something to celebrate about ourselves, regardless of our age, size or perceived flaws.
There are some more images from the campaign under the jump. What do you think?
