Tag Archives: stay don’t stray

Another new release from Benefit!

This is called ‘Stay Don’t Stray’ (you’ve no idea how many times I’ve gotten that the wrong way round in my head, and thought of it as “Stray Don’t Stay’, which obviously has the exact opposite meaning!), and it’s what Benefit describe as a ’360 degree primer’ for the eye area. What this means is that you basically spray it in a circle covering your entire eye (you’ll want to close ‘em first, obviously), and the product will prime the area ready for the application of under-eye concealer and eye shadows.

The shade is said to be “universally flattering” (I never quite trust claims like that, but the proof is in the wearing…), and it will also brighten the eye area and minimise the appearance of fine lines. Once it’s on, it claims to keep your concealer crease-free: ditto for your eyeshadow, which should also stay put and retain the vibrancy of its colour.

Want to try it? I do, but of course you knew I’d say that.

It’s $24 from Sephora.